Stop Selling and Start Sharing: A Conversation with Julie Steelman

I was blessed to have Julie Steelman on as a guest recently. Julie is one of the most interesting and wise women I have spoken with. I learned a lot and I know you will too. You can listen to our podcast or read the transcribed version of our conversation below. Thanks Julie!

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Debbie DiPietro:               Welcome to Courageously Go, where we will venture to places we’ve been afraid to go. Women of the world, we are going to start a movement, a movement towards courage.

Debbie DiPietro:               Hello everybody. My name is Debbie DiPietro and I am your host of Courageously Go, and I am super excited about this show because we are having a global conversation about courage. Why are we doing this? We’re doing this because I believe that when we live from our hearts by choosing courage, the life of our dreams and a better world for all are possible. No matter our age or circumstances, we never need to feel stuck or alone. Our essential truths are as follows: I choose courage,. I use my voice. I embrace the new. I welcome challenge. I continue to grow. I am a woman of action. I courageously go.

Debbie DiPietro:               If any of these statements resonate for you, you are most definitely in the right place, and I’m really glad that you are with us. I invite all of you to visit my website at, where I have a special challenge I’ve put together with all of us in mind where we’re going to support and encourage each other to try something new for 21 days. It’s called Courageously Go Into The New. And if you visit my website and checkout the tab “The Challenge,” you could learn more about the program. And just for my listeners on this show, you can use the code the word “courage” for a discount on the program. I look forward to you joining me on this special challenge.

Debbie DiPietro:               This week we have … I’m very excited about this guest. I’ve been working on getting her to join me on this show for a little while and we finally connected and she was available. Her name is Julie Steelman. One thing I love about the technology of the day is that you can literally … say you can pick up a book, read a book, enjoy the book, and possibly find the author of the book on, say, Facebook. And that is actually what happened. Some years back, I picked up Julie’s book “The Effortless Yes” because it’s about selling, it’s a book for women. It’s someone like myself. I’m a little introverted and shy, and it’s very hard for me to promote myself, and somehow I found Julie’s book and loved it. And I actually found her on Facebook and we actually connected a while back and are now friends on Facebook. So I thought of her when I got this podcast going last year that I think Julie would be a great guest. She does a lot of interesting things in her life that we’ll learn more about when we talk to her.

Debbie DiPietro:               So anyway, Julie Steelman, her biography, she’s just a really interesting lady. She earned her way out of the corporate world at the young age of 47 by discovering a unique feminine financial intelligence that all women can easily learn to access, creating a new style of feminine earning power. Using her innovative income amplification system allowed her to generate more than 100 million dollars in iconic grand sales. Julie’s powerful courses and innovative coaching programs are designed to help women in changing their financial destiny forever. Julie’s clients regularly develop a healthy self worth that leads to a robust net worth, allowing them to boldly manifest their visions and create limitless lifelong wealth. She also, and hopefully we’ll talk a little bit about her photography, she travels around the world and takes these most amazing pictures of wildlife and animals. And I love animals, so I love just following her photography. It’s just awesome.

Debbie DiPietro:               So let’s bring her on. Julie Steelman, welcome to Courageously Go.

Julie Steelman:                 Hi. It’s so good to be here with you, oh my gosh. I love what you’re saying about courage and heart. It’s so needed. Thank you for holding that space.

Debbie DiPietro:               Oh, well thank you. That means a lot to me. This is a project of the heart. This kind of just landed on my lap. I was invited to do this podcast and I’m like, me? Me, Debbie DiPietro, do a podcast? I’m actually pretty introverted. But I dove in, and here we are over a year later, and I’m just having fun. I have such great guests, like women like yourself, and we’re just having a conversation. It’s interesting. As women as a community, we share certain similarities, right? Celebrations. And as women, we have our challenges. And we can support one other. We truly can.

Julie Steelman:                 Yeah, agreed.

Debbie DiPietro:               I follow you and I know that you do a lot of different things, so I’m going to just serve this to you. What are you excited about? What do you most want to talk about today? Because I know we could probably spend a couple hours talking about all the interesting things you do, so I’m going to put it on you. What are you most excited about for 2019?

Julie Steelman:                 Oh my gosh. That’s a big question but such a good question. You know, I’m really excited about the potential as a human race, if you will, that we’re stepping into. I feel like, you know, I’m a women’s wealth advocate and people are always like, “What does that have to do with wildlife? What is that about?” I think this little story will help illustrate what I’m excited about for everybody, which is when I was a little kid, toddler age, somewhere between four and six, every Sunday night we would watch Mutual of Omaha’s Wild Kingdom. And I’m this little kid with a bowl of popcorn with big eyes and her jaw drops watching videos of zebras and elephants and going, I have to go to Africa. It was a total single focus. And it was in that moment, I distinctly remember it, that I decided I needed to have my own money and my own freedom of choice and the power to create all of that so that I could go to Africa.

Julie Steelman:                 Now remember, this is a little kid’s mind, right? And that I lived in a family where my parents didn’t leave their zip code and they were fearful of outsiders or people that weren’t in their circle. And here I am born into this like a globetrotter…

Julie Steelman:                 The point that I want to make is, if we go back to our original orientation of something that really lit us up, which is what you’re talking about in the heart space, this was a little kid’s heart wisdom. And I didn’t know it at the time, right? It’s me looking back, I won’t even tell you how many years later because it’s a lot, looking back at this and going, all of a sudden this through line got invoked. That’s when courage came into being, because I was following my wild instinct. That’s what I most yearned for. And what I’m excited about is that we’re moving into a time and a space when women really have the permission to really listen and lean into what they most yearn for, and that that’s what creates the courage. Right? Because it comes from something super authentic. And then we get to move into a time where people say it’s the era of feminism, and yes, but I also think it’s an era of integration where the sacred masculine and the sacred feminine start to come together and there’s more balance. Right? Instead of it being so one-sided one way or the other. And kind of equality and equanimity start to surface. And everybody gets their power because it’s a right use of it.

Julie Steelman:                 So that’s what I’m excited about. Does that make any sense?

Debbie DiPietro:               It does. And you know, it’s an interesting time, isn’t it? There’s certainly a lot going on in the world right now and it’s an interesting time to be in this space and having these conversations.

Julie Steelman:                 It’s a very interesting time because there’s been so much suppression and so much, “you can’t do this,” and so much permission barriers that have been broken. And there’s a lot of people that are frustrated, and I like to use the word piss-offity because I think anger gets really big, and there are some really angry people, but there’s a lot of piss-offity out there, right? Of, well I don’t really like this structure or the way that’s being managed. Or, I don’t like this person and the way they’re doing that. So it’s creating a lot of what I call uncorkness of this stuff that’s been festering and been bottled up and have been suppressed for so long, on all sides. I’m not just talking about women. Right? Because there’s plenty of men that have been shut down and suppressed or don’t fit into the way the common structure or these traditionally classic structures that we know have been used. Right? So there’s this theory out there and it’s a very volatile time, and people getting attacked for having opinions or going against what the people who have been the victims think is more victimization.

Julie Steelman:                 And I’m not minimizing anybody, right? I’m just trying to understand it alongside of everybody else. But I also feel like it’s a little bit hostile out there, you know? And we have to prepare for that, and that there’s more diversity and there’s a wider spectrum of opinions, and there’s a bigger canvas of points of views. So we’ve all been steeped in these environments of things going in a way that we’re familiar with, even whether we like them or not. The familiarity is breaking down. So it’s creating this interesting almost very chaotic landscape.

Julie Steelman:                 But chaos usually precedes evolution, so that’s why I get excited about it. I feel empowered. And also, I’m trying to navigate the landmines with everybody else.

Debbie DiPietro:               Yeah. And I guess time will tell. We’ll just kind of keep the conversation lines going and see. I’m with you. I’m excited. Deep down, I like to think of the best in people, and I think we’re all … hopefully we’ll keep our conversations going and good things are coming, even though this is, as you say, a pretty chaotic time. But I have faith, you know?

Julie Steelman:                 Yeah.

Debbie DiPietro:               I’m really interested in this financial program of yours, Julie. I can speak for myself, and I think in speaking to women on this show for over a year now, I think this is a common issue. I think a lot of women … and I go to local, here in my Jacksonville, Florida area, I also visit business networking groups for women. A common thread that we seem to have, Julie, is we’re a little timid when it comes to asking for the sale, when it comes to promoting ourselves, which I really struggle with. And Joseph, my producer, we’ve talked about this and I’ve talked about this on the show. I’ve written a beautiful book called “Short Morning Prayers” and I often forget to mention it on my show and promoting my show, it’s just … I don’t know what it is, but it’s hard for me. I like to promote and market others, but when it comes to myself, I have a hard time with it. And that’s all connected with the wealth part because you need to monetize your efforts. You’re doing good work and we need to monetize it if we’re going to make a living, right?

Debbie DiPietro:               So tell me your thinking on that. And what could we do to help ourselves monetize and create wealth that’s good for our own lives, but then ultimately we could do better work out in the world if we are getting paid for our efforts, right?

Julie Steelman:                 I think it’s about, the shortest route is to re-context or re-contextualize the come from. So if we think about it in the traditional masculine paradigm that’s down here, and this is not an against men thing at all, I love men, it’s not about that. It’s about there’s a paradigm that exists on the planet about giving and exchanging services or products in exchange for something that feeds you or enhances your life. Back in the day, we were all sitting around the river’s edge and I made baby’s shoes and you made bread, right? And I’ll give you shoes and you give me bread. And that’s really, it’s about currency. It’s about exchange.

Julie Steelman:                 So especially in the United States, everything is oriented around consumerism and buying and selling. So it’s the energy of, well if you’re a buyer, then I’m selling you something. I mean, I could talk for days about all the stuff that there is around selling. And then especially for women, it’s like, ugh. Right? All of a sudden it’s like it smells like dirty laundry, right? Ugh. But I look at it from, if we as women can really understand that there’s something of value that I know and that I have to say and I have to share, and when I mention it, I’m sharing it with somebody. And if it can touch one person like it touched me, then that will be a really good thing. And I’m only asking for money for it because I need to make a living, because that’s the way this paradigm works down here.

Julie Steelman:                 So it’s like a little bit of equanimity around that there’s a giving and exchange of service and value in return for money, because that’s how the paradigm is set up. Right? It’s just the way that it is. And if you don’t like it, you can say, “I’ll give you a book, you give me a loaf of bread, or make me some muffins or Christmas cookies, because I hate baking and I’ll just give them to my family as a gift.” Right? It’s all currency. And we don’t remember that there’s this system of exchange.

Julie Steelman:                 So when you think about your book, I mean, I love that. I didn’t know you had that book. Short morning prayers? That’s so attractive. I feel it’s almost like you get to a place of understanding that you’re withholding something from people, so then you become willing to share it, instead of it’s a marketing thing and I have to market it and push it, because then I need to sell it. That whole energetic doesn’t work for women.

Debbie DiPietro:               Exactly. It drains me. Yeah.

Julie Steelman:                 And it really doesn’t work for an introvert.

Debbie DiPietro:               Yeah.

Debbie DiPietro:               It doesn’t. and I’m an introvert. And it’s interesting because it is a beautiful book. It definitely came from a higher power and from my heart, and it’s a beautiful book. Blue Mountain Arts out of Boulder, Colorado published it and it’s a beautiful book. But the fact that you and I have been friends on Facebook for a while now and you didn’t even know I had a book, that tells you how well I’m promoting my book. So see, I have some work in this department to do, don’t I? Maybe I need to take your course.

Julie Steelman:                 Yeah, that’s how it works, promoting and marketing. Unless you’ve created your own orientation around that, then just call it sharing. Because what you just shared with me is you had this gift drop into you, and you have the courageousness to write a book. Most people don’t put these gifts that come into them as an idea into form, and you did. I mean, that’s a huge modeling courage right there, and it’s everything that you’re about, and it came from your heart. And now I just opened up so much more to you by learning that you just shared that. So you just modeled why to share things with people. I don’t even call it selling anymore. Like, (blows raspberries) on that. Because I’d have to do so much psychological rewiring around women, and especially introverted women, and especially really heart-centered women around that. I really talk about advocating for a possibility.

Julie Steelman:                 So what’s the possibility that could happen in someone’s life if they were to read your book, and do you really feel right about withholding that from them? They still get to choose since they buy it and pay for it and read it. Those are three transactions, right? I gotta go find it, I gotta buy it, and then once it’s at my house, I gotta open it up and I gotta read it. And then once I read it, I gotta let it sink in a little bit. Right? And you’re giving them all that choice. That’s their choice.

Debbie DiPietro:               I love that. That is a whole shift in paradigm, isn’t it? I’m taking notes as I’m listening to you. This is really good. Yes. Advocating-

Julie Steelman:                 Don’t have it be about marketing and promotion. Have it be about sharing a piece of my heart, is this book. It’s an outpouring of something that came from your heart that was an idea that was given to you by the universe or the divine or however you orient around that, and you had the courage, massive courage, to put it into form. So the next step on the courage continuum is to share it with people.

Debbie DiPietro:               I’m writing that down and I’m putting a big star and circling it. That’s awesome. I’m highlighting it. Thank you. I know there are a lot of people out there listen to this show that struggle with this, so thank you. This is, I think, really helpful. And actually, because I have this platform, I’ve been invited by a very nice group locally here in Jacksonville, I’m going to be speaking to them for their January meeting and the topic is pretty much this. The women in this group, they’re really challenged with the whole sales and marketing. And since I’m now kind of getting known as the lady about courage, right, so I’ve been invited to go and speak with them for about 20 minutes on this very topic. So with your permission, I might use some of this new language, this shift in paradigm. I think it’s really helpful.

Julie Steelman:                 Yeah. I mean, you know, you always reference it to the show, sure. That’d be great. But it’s a total shift in paradigm. To advocate for possibility is a branding thing, but anyway, we can have that conversation another time. But this idea of courage is on a continuum. And this is what I love, to just add on one quick thing, this is in the book too, The Effortless Yes, is about, say it. You want to create an entrance around it. Just say, you know, I’m just going to borrow a moment of courage here and share with you that I have this book. And it’s hard for me to tell you that. And just say it. And all of a sudden, there’s an open door and it doesn’t sound salesy.

Debbie DiPietro:               Yeah, exactly. One thing I loved about your book is you talk about this sweet spot. I think that might be interesting. Is that something you still really believe in, and what is your take on the sweet spot these days?

Julie Steelman:                 Yeah. You know, I think the take on the sweet spot, because as women we do a lot of work on like, well if I felt valuable enough or I felt worthy enough … I’m sorry, I’m going to say something really radical. I think that’s a lifetime journey. It’s like meditation. You drift, you come back. You drift, you come back. So worthiness; you drift, you come back. You drift, you come back. We could spend a lifetime on feeling worthy. And I don’t really think that the sweet spot is about that. The sweet spot is about, if you were to stand in your client’s shoes or your patient’s shoes or the people that you influence and impact shoes and turn around and look back at how your gift uplifted them or enhanced their life or allowed them to do something or be something or feel something they never could before, that there’s a contribution in that. So the sweet spot is really understanding what your contribution is to other people that other people would say, yes, that’s right, that’s how you impacted me, that’s how you influenced me.

Julie Steelman:                 And when we orient around that, we’re not even concerned about whether we’re worthy or we’re valuable, or did I say that right, because our attention is on the contribution. It’s not on being valuable enough to contribute. Again, a different context.

Debbie DiPietro:               I wish I had another hour with you. We could have a discussion just on the sweet spot.

Julie Steelman:                 Let’s do it again.

Debbie DiPietro:               I know, I think we’re going to have to have you back in 2019. But I have a few minutes left with you, so let’s be sure people know where to find you because I think you have a lot to teach people about financial earning power and all these good lessons. So do you have a website or a social media platform that you would like to send our listeners to so they can learn more about how they can work with you?

Julie Steelman:                 I would say follow me on Facebook: and also Instagram. My Instagram is more wildlife photos, but I’m integrating wildlife and money, so next year you’ll see a whole lot more about that whole kind of a thing, and it’s really fun. You can follow me in those places. And then when my website’s ready, I will let you know.

Debbie DiPietro:               Oh, okay. Well we’re going to run out of time real fast, but I have to ask you and give you an opportunity to talk to us about your love for wildlife. Obviously this is a passion of yours and your photography. We don’t have a lot of time, but what can you say about that? Because it’s gorgeous, the work you do, and you get so close to these exotic animals. It’s amazing, Julie. So what can you tell us about that?

Julie Steelman:                 You know, that was what really … As a kid, I had to go to Africa. I need to be around the animals. It was always a driving force. And whatever got in the way of that, I kind of moved it out of the way. And that’s what really developed the skill set of courage, because my focus was on the thing that was important to me, not on all the stuff about why I couldn’t. It was an innate thing, right? For me, being in the bush and being with the animals, it’s so soul soothing and nourishing for me that it gives me all the juice and the energy I need to be able to come back and support and help women. It’s what created my understanding and developing a wild instinct in the contribution and how to advocate for possibility. It was all steeped in my communion with nature and watching animals and how they are in their habitat, because they each have a currency, and really studying that. And so to me, they’re extremely linked together.

Debbie DiPietro:               Yeah, just awesome. And I’m with you. I just love animals. I absolutely love animals and wildlife, and I even finally have a logo for Courageously Go and it’s a dolphin because I love the playful spirit, freedom of dolphins. And that’s kind of the same energy I have for this. So we are out of time but we are going to invite you back for 2019, and I hope you will say yes effortlessly and come back and be a guest again on Courageously Go. I’m so glad. It’s been a pleasure talking with you. Thank you for sharing your time and wisdom with us.

Julie Steelman:                 Thank you so much. It’s a yes. I’m in. We’re done.

Debbie DiPietro:               Yippee! All right. See? And I’m going to stop selling and I’m just going to start sharing. How about that?

Julie Steelman:                 Love it.

Debbie DiPietro:               All right, Julie. I wish you a very wonderful holiday season and 2019, and we will most definitely stay in touch. I know we will. So take care and thank you again.

Julie Steelman:                 Thank you. Thank you. Have a happy holiday.

Debbie DiPietro:               All right, thank you. Everyone out there, thank you for joining us on If you like the good work we’re doing here this week and every week, please visit our website at You can listen to past episodes, find out how you can be a featured guest on the show, and join our new challenge that I’m very excited about called Courageously Go Into the New. Again, my name is Debbie DiPietro. And ladies, until next time, remember  this… It’s our time to shine. Let’s make it so and Courageously Go!

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